When the US government barred any gatherings larger than 10 people, MAS Event + Design lost all anticipated revenue for the year.
The team recommends expanding their delivery model to become the leader in physical, digital and hybrid events.
- Expand the client base to also work with B2B companies who can benefit from digital or hybrid brand or product launch experiences
- Translate the genius of their physical events into a digital space
- Broaden the client base rather than narrow it by leveraging its existing relationship with Google for virtual reality events
NYU - Stern School of Business
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