Marulanda Art

Marulanda is a commercial art retailer based in New York City. She needs to develop a marketing strategy to expand her reach.

We recommend reaching out to different customer segments through social media advertisements. She should also segment her pricing and products by B2B and B2C. By establishing long-term partnerships with large corporate clients and branding the business as DEI forward, she will have great opportunities to establish future recurring revenue streams through art lessons built upon the coloring books that she already sells.