3rd Place in School - Fall 2020

Duke University - Fuqua School of Business

Problem: A small business owner looking for strategies to enter the parenting training market.

Proposed Solutions:

  • Crowdfunding: Diversifying avenues of funding via online platforms like GoFundMe and Fundly.
  • Accreditation: Completing the most relevant and cost-efficient certifications that will allow for legitimacy in establishing parenting courses.
  • Marketing: Launched an Instagram page to more effectively reach target that can be converted into supporters and clients.
School Team

Duke University - Fuqua School of Business


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