Problem: Growing revenue and customer base in post-pandemic environment through in-store and online sales.
Recommendation: A two-sided marketplace model consisting of :
– hybrid model of wholesale & consignment
– increase ad spending (from $0)
– enhance website layout
– new sales channels via Shopify plugins
Impact: Online sales growth estimated up to 38%
School Team
Carnegie Mellon University - Tepper School of Business
Business Team
Kelly Sanders,
Co-Founder
Monica Yope,
Co-Founder
Mohib,
Hasnain
Michael Cantalupo,
RELATED CASES
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