Spring 2021

Carnegie Mellon University - Tepper School of Business

Problem: Growing revenue and customer base in post-pandemic environment through in-store and online sales.


Recommendation: A two-sided marketplace model consisting of :
– hybrid model of wholesale & consignment​
– increase ad spending (from $0)​
– enhance website layout​
– new sales channels via Shopify plugins


Impact: Online sales growth estimated up to 38%

School Team

Carnegie Mellon University - Tepper School of Business

Business Team

Kelly Sanders,
Co-Founder

Monica Yope,
Co-Founder

Mohib,
Hasnain

Michael Cantalupo,

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