Since in-person coaching has stopped, this company has had a 50% decrease in revenue.
Revise their business model to a scalable business model that would benefit them in the future.
- Creating content and preset filters to sell to its current customers
- Reconstructing their two websites Lightroom Guy and Lightroom NYC into one, since they already own both
- Increasing brand awareness on social media platforms like Instagram
- Network with other photographers and posting tutorials of their work
Lightroom Guy has a plan that will set them up for the present and keep them going into the future.
NYU - Stern School of Business
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