1st Place in School - Spring 2020

University of Texas at Austin - McCombs School of Business


Revenue dropped 40% since closing the physical gym location due to Covid-19 measures

Proposed solutions: 

Develop a comprehensive marketing strategy to generate leads for a newly launched online platform

  • In the next 90 days, roll out a social media marketing plan to generate leads initially in their locale and nearby, and then expanding to the US
  • Over the long term, gradually shift to a scalable online transformation program model and away from one on one or traditional group online classes
  • Leverage their expertise in kinesiology to differentiate among other online programs

The plan allows for 300 new online clients in the next 90 days, and over the next 2 years a shift to 60% of their revenue coming from online programming.

School Team

University of Texas at Austin - McCombs School of Business

Business Team

Neil & Jessie Fox

Competition generously sponsored by

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