Spring 2021

University at Albany, SUNY- School of Business

Lark Street Yoga is a community yoga studio in the heart of center square.
Location: 351 Hudson Ave, Albany, NY.
Industry: Arts/Entertainment

Problem: Customer Acquisition & Retention, COVID-19 Restrictions, Maintaining the Online Portal

Proposed Solutions: Set Profitability Goals, Strengthen Positioning & Differentiation, Leverage Community, Consider Leasing/Co-Op, Parent-Child Yoga Campaign
Impact of Solutions: Net Losses -> Net Gains, 100% Growth Over Pre-Pandemic Average Monthly Sales

School Team

University at Albany, SUNY- School of Business

Business Team

Jennifer Miller,
Business Owner


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