1st Place in School - Spring 2020
Vanderbilt University - Owen Graduate School of Management
With social distancing, in-person fitness studio is forced to innovate service delivery and reimagine the business model in order to survive and serve their fitness community.
Take advantage of the disruption brought on by the coronavirus to:
- Reinvigorate their community by investing in their team of great instructors and leveraging social check ins
- Refresh their business model by limiting discounting while improving the customer experience
- Reduce member churn by focusing on value and the quality of their experience as the ‘toughest ride in Nashville.’
The plan evolves KrankFIT into a hybrid Physical + Digital brand and community to ride out future uncertainty.
Competition generously sponsored by