KrankFIT

Problem:

With social distancing, in-person fitness studio is forced to innovate service delivery and reimagine the business model in order to survive and serve their fitness community.

Proposed solutions: 

Take advantage of the disruption brought on by the coronavirus to:

• Reinvigorate their community by investing in their team of great instructors and leveraging social check ins
• Refresh their business model by limiting discounting while improving the customer experience
• Reduce member churn by focusing on value and the quality of their experience as the ‘toughest ride in Nashville.’

The plan evolves KrankFIT into a hybrid Physical + Digital brand and community to ride out future uncertainty.