Kasa De Franko has had a 33% drop in revenue and a 25% decrease in pricing to retain current customers.
Customer acquisition, retention, and classroom experience are the key strategies to develop.
- Improve the website to be more user-friendly and increase conversion rates
- Create a feedback loop to better the class structure and customer satisfaction
- Implement a referral program to spread the word of the business and increase sales
Increased sales and a higher retention rate are what this business can expect with these changes.
UCLA - Anderson School of Management
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