Kasa De Franko

Problem:

Kasa De Franko has had a 33% drop in revenue and a 25% decrease in pricing to retain current customers.

Proposed solutions:

Customer acquisition, retention, and classroom experience are the key strategies to develop.

• Improve the website to be more user-friendly and increase conversion rates
• Create a feedback loop to better the class structure and customer satisfaction
• Implement a referral program to spread the word of the business and increase sales

Increased sales and a higher retention rate are what this business can expect with these changes.