Spring 2020

UCLA - Anderson School of Management


Kasa De Franko has had a 33% drop in revenue and a 25% decrease in pricing to retain current customers.

Proposed solutions:

Customer acquisition, retention, and classroom experience are the key strategies to develop.

  • Improve the website to be more user-friendly and increase conversion rates
  • Create a feedback loop to better the class structure and customer satisfaction
  • Implement a referral program to spread the word of the business and increase sales

Increased sales and a higher retention rate are what this business can expect with these changes.

School Team

UCLA - Anderson School of Management

Business Team

Pedro López
Administrative Assistant


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