1st Place in School - Spring 2020

Yale - School of Management


How to adapt to continue to provide a great bridal shopping experience while protecting the health of customers and staff?

Proposed solutions: 

Develop additional products into a service that solves both short term and long term dining and personal event needs, and porpoise via an app and diverse channels.

  • Reduce customer and staff exposure with technology and new no-contact protocols
  • Reduce business risks by developing improved inventory relationships and prediction models
  • Find creative ways to improve the customer experience by offering incentives and asking for feedback

By leveraging new technologies to improve fit, selection, inventory, and shopping experience, Julie Allen Bridals can continue to serve bridal parties and maintain health and safety for customers and staff.

School Team

Yale - School of Management

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