Spring 2020

University of Texas at Austin - McCombs School of Business


J’aime Natural Beauty owner Joanna has been manually handling product order fulfillment and payments across a variety of personal brands, limiting her ability to scale to $1MM in revenue.

Proposed solutions: 

Streamline operations and leverage the digital space to scale sales of all her retail products without needing a large staff.

  • Create a unified website presence to have as a home and a recognizable brand for her business
  • Partner with online shopping platform Shopify to drive scale through customer insights and increase efficiency and automate the sales and fulfillment processes
  • Develop and grow her market through social media content and existing ecommerce platforms
School Team

University of Texas at Austin - McCombs School of Business

Business Team

Joanna Alexis
Founder & Owner


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