Spring 2021

UC Berkeley - Haas School of Business

Inland Valley Repertory Theatre (IVRT) has helped Theater Art in the Los Angeles area thrive for over 30 years. It supports 600+ theatrical students. It is a community based theater closely tied with patrons and donors.

IVRT’s budget of $180,000. Many patrons are 70+. With AB5 rule and COVID, costs have increased and venue is closed.

1 – Covid Relief Fund
– Loyal donors to raise a Covid Fund of Target $100K
– Donors incented and thanked with Virtual Swag, Gala event, and Social Impact of IVRT’s Educational programs
2 – Bringing Theatre to Your Home!
+New product line:
• Live Performances Ticketed Streaming
• On-Demand Shows/Content (Subscription Model)
• Online Classes
+Targeted Revenues of $35K
+ Helps expanding to new and younger audiences
+Risks : new online competitors
3 – Future Steps
– Additional value proposition in future:
• – Targeted Funds by Preference/ Interest of customer
• Engagement – Social Media, Outreach
• Growth tools Salesforce CRM & Data Analysis

School Team

UC Berkeley - Haas School of Business

Business Team

Donna Marie Minano,
Co-Founder/ Executive Director


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