Problem:
The bookings of this real estate company have dried up due to travel restrictions and social distancing.
Proposed solutions:
Re-branding for their long-term rentals, change the way they are marketing the properties.
- Establish a partnership with local vendors to develop an itinerary for travelers that include individually curated experiences such as private dinners, private surfing lessons, golfing, etc
- The experience will have an emphasis on cleanliness, isolation, and responsible recreation
- Rentals would be on a bi-weekly to a monthly basis giving the business a steady stream of income
The impacts of this solution are potential steady income, improvement of cleanliness and hygiene, and provides local restaurants with steady business.
School Team
University of Virginia - Darden School of Business
Business Team
Tara Goss
Owner/Operator
RELATED CASES
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