Spring 2020

University of Virginia - Darden School of Business


The bookings of this real estate company have dried up due to travel restrictions and social distancing.

Proposed solutions:

Re-branding for their long-term rentals, change the way they are marketing the properties.

  • Establish a partnership with local vendors to develop an itinerary for travelers that include individually curated experiences such as private dinners, private surfing lessons, golfing, etc
  • The experience will have an emphasis on cleanliness, isolation, and responsible recreation
  • Rentals would be on a bi-weekly to a monthly basis giving the business a steady stream of income

The impacts of this solution are potential steady income, improvement of cleanliness and hygiene, and provides local restaurants with steady business.

School Team

University of Virginia - Darden School of Business


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