2nd Place National Winner - Spring 2020

NYU - Stern School of Business


Shutdown measures closed retail businesses and in-person shopping, which accounted for 90% of Incasa’s revenue.

Proposed solutions: 

Recoup lost revenue by developing new online retail channels.

  • Launch a Feel Good Incasa Campaign to connect with existing customers and bring owner Eduardo’s design skills to customers virtually to sell current inventory
  • Expand new virtual offerings to include Virtual Home Decorating Services, Experience Bundles for the Home, and a Sending-Love Gifting Program
  • Build out a campaign on social media channels and email to reach customers in a variety of online channels

The Campaign is designed to recoup 93% of lost revenue and generate 83 new customers for Incasa.

School Team

NYU - Stern School of Business

Business Team

Eduardo Vazquez

Competition generously sponsored by

RingCentral logo