Shutdown measures closed retail businesses and in-person shopping, which accounted for 90% of Incasa’s revenue.
Recoup lost revenue by developing new online retail channels.
- Launch a Feel Good Incasa Campaign to connect with existing customers and bring owner Eduardo’s design skills to customers virtually to sell current inventory
- Expand new virtual offerings to include Virtual Home Decorating Services, Experience Bundles for the Home, and a Sending-Love Gifting Program
- Build out a campaign on social media channels and email to reach customers in a variety of online channels
The Campaign is designed to recoup 93% of lost revenue and generate 83 new customers for Incasa.
NYU - Stern School of Business
Competition generously sponsored by