Our client is a fitness company with three lines of business: personal training, group training and apparel sales. The client would like to expand her costumer base and generate more stable cashflows by improving retention. We propose a three pronged strategy that can be implemented within one year with minimal capital commitments.
-In the short term the client can improve costumer retention and expand her online presence by revamping her technology
-In the medium term she can build her social media brand by producing more “substantive” content, and can improve her cashflows by pushing for long term subscription models
-In the long term she can expand her profitability by switching her suppliers to Mexico or El Salvador.
We believe that through this measures we can substantially improve retention, expand her client base by at least 50%, and halve wholesale apparel costs.
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