Spring 2021

UC Berkeley - Haas School of Business

House of Art and Craft is a minority woman-owned business that provides high-quality, handmade scented candles and other handicrafts to help clients find happiness and mindfulness. The business has built a customer base off of word of mouth and attendance at in-person marketing events.

As the business grows, however, challenges include predicting customer demand, understanding how to work with wholesale customers, and understanding brick-and-mortar options. We have created starter kits in each of these areas that will empower Steysy to build ongoing marketing campaigns and explore the logistics of working with in new areas in a structured framework.

School Team

UC Berkeley - Haas School of Business

Business Team

Steysy Clark,
Owner and Founder


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