Spring 2020

Yale - School of Management


History Chip is having an issue with defining its target market and finding more people to contribute to the business.

Proposed solutions:

Design a survey to test assumptions and core market for more contributors.

  • Choose a platform and price point for the survey and obtain the threshold of the respondents
  • Launch the survey and analyze the results to create specific personas
  • Adjust business model to better suit the customer needs and create core content

With this plan, this business can expect to see an increase in traffic, keep users engaged, and sustainable operations.

School Team

Yale - School of Management

Business Team

Jean McGavin


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