1st Place in School - Fall 2020

UC Berkeley - Haas School of Business

Problem: How can H&F Floyd Books achieve business sustainability while staying true to its mission?

Solution: NExT strategy

  • Niche: Help client find a niche by partnering with veteran & diversity centers and identifying customer needs
  • Expertise: Showcase knowledge & expertise
  • Target: define consulting service
School Team

UC Berkeley - Haas School of Business

Business Team

Alana Abernethy,


Competition generously sponsored by

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