Spring 2021

(no school specified)

Law firm specializing in Business Law and Intellectual Property serving St. Peters County and surrounding areas.​

Problem: Assess and evaluate new subscription service launch.​

Proposed Solution: lays the groundwork for the successful launch of the service by:​
-Building a strong marketing strategy​ with BRB strategy plan (Branding, Research and Building)
-Increasing visibility and expanding customer base​ through social media
-Gathering data to evaluate the pricing strategy and customer needs​ through surveys from local businesses and use solver tool for pricing strategy.

Impact: Capture potential market by educating and creating awareness and increase visibility to focus on broader market.

Business Team

Glennetta Haymon,


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