Spring 2020

University of Virginia - Darden School of Business

Gypsy Juice

Problem:

Gypsy Juice is shutdown due to not having any packaging capabilities for delivery.

Proposed solutions:

Gypsy Juice should showcase their value to potential investors and partners.

  • Mobilize the “Gypsy Wagon” and improve their reach on social media with creative messaging
  • Expand customer base by offering the delivery of their juices and selling them at local grocery stores
  • Leverage the farm to sell other products like essential oils and CBD-infused lemonade.
School Team

University of Virginia - Darden School of Business

Business Team

Gypsy Juice

Kathryn (KC) Colleen Sperry
Owner

RELATED CASES

Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo