Spring 2020
University of Virginia - Darden School of Business
Gypsy Juice
Problem:
Gypsy Juice is shutdown due to not having any packaging capabilities for delivery.
Proposed solutions:
Gypsy Juice should showcase their value to potential investors and partners.
- Mobilize the “Gypsy Wagon” and improve their reach on social media with creative messaging
- Expand customer base by offering the delivery of their juices and selling them at local grocery stores
- Leverage the farm to sell other products like essential oils and CBD-infused lemonade.
School Team
University of Virginia - Darden School of Business
Business Team
Gypsy Juice
Kathryn (KC) Colleen Sperry
Owner
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