2nd Place in School - Spring 2020
University of Texas at Austin - McCombs School of Business
Problem:
The nonprofit New Farm Institute lost revenue when in-person programming was canceled (a drop of 80% in revenue).
Proposed solutions:
The team suggests a ‘Farm to Home Kit’ that mimics the value delivered by the in person experience in an at home setting.
- The Farm to Home kit relieves parents, provides education, and educated children
- This model is designed to be recession-proof and support the nonprofit through prolonged uncertainty
- Estimated sales of 700 kits to their existing audiences make up the lost revenue from in-person events
The local and nonprofit aspect of this solution differentiates this solution and use some updated branding to make the Farm to Home Kit appealing and successful.
School Team
University of Texas at Austin - McCombs School of Business
Competition generously sponsored by
