The construction company lost revenue due to the decrease in customers.
Expand business offerings by:
- Upstream their pipeline and provide other home improvement products as compliments
- A natural extension to their existing product portfolio- curtains and blinds
- Leverage existing customer base and marketing campaigns to create awareness.
The Graboyes construction company can add more value to their services to increase client retention.
Carnegie Mellon University - Tepper School of Business
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