The problem is to COVID-proof the sales and grow sales in a channel that is less prone to being hit by the removal of face-to-face sales.
Our proposal is to develop 2 different digital products —
1. create a digital referral coupon and
2. offer digital gift codes. Many of Fusion Doll’s sales were from word-of-mouth in a face-to-face setting which we plan to incentivize customers through the coupon code.
This will help spread the brand’s awareness outside of the local area where Fusion Dolls is working now.
Digital gift codes offer new purchasers to buy a doll for a friend/loved one and letting them choose the product. In addition to allowing customer flexibility in sales, it gives Fusion Dolls cash to use in the immediate period.
Yale - School of Management
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