Spring 2020

University at Albany, SUNY- School of Business


Fresh & Fly must emerge with an increase in e-commerce profitability.

Proposed solutions:

Prioritize opportunists to improve online sales by developing a stronger online presence while appealing to a broader audience.

  • Utilize low-cost marketing and inventory management software
  • Hire student interns for additional support such as social media, web design, and inventory
  • Promote local artist partnerships
  • Develop an online promotional strategy using social media

The impact of this plan is to optimize customer experience for a broadened customer base that drives Fresh & Fly’s profitability.

School Team

University at Albany, SUNY- School of Business


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