Fresh & Fly Inc. D.B.A: Fresh & Fly Clothing

Problem:

Fresh & Fly must emerge with an increase in e-commerce profitability.

Proposed solutions:

Prioritize opportunists to improve online sales by developing a stronger online presence while appealing to a broader audience.

• Utilize low-cost marketing and inventory management software
• Hire student interns for additional support such as social media, web design, and inventory
• Promote local artist partnerships
• Develop an online promotional strategy using social media

The impact of this plan is to optimize customer experience for a broadened customer base that drives Fresh & Fly’s profitability.