2nd Place in School - Spring 2020

University at Albany, SUNY- School of Business


Local general store that focuses on locally made products and events experienced a drastic drop in sales when attempting to pivot online due to mandated brick and mortar store closings.

Proposed solutions: 

Expand the store’s online presence and strengthen that extension of the company

  • Use IGTV videos and stories to engage the existing audience of 12,000 and facilitate traffic from the following to the online shop
  • Designate a ‘spokesperson’ for the video presence to communicate with the consumer
  • Expand into a blog and newsletter content to create more traffic from loyal customers

This strategy creates a bond and increased trust and loyalty with existing followers for long term benefits in addition to the short term sales growth.

School Team

University at Albany, SUNY- School of Business

Business Team

Schuyler Bull
Managing Member/Owner

Competition generously sponsored by

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