2nd Place in School - Spring 2020
University at Albany, SUNY- School of Business
Local general store that focuses on locally made products and events experienced a drastic drop in sales when attempting to pivot online due to mandated brick and mortar store closings.
Expand the store’s online presence and strengthen that extension of the company
- Use IGTV videos and stories to engage the existing audience of 12,000 and facilitate traffic from the following to the online shop
- Designate a ‘spokesperson’ for the video presence to communicate with the consumer
- Expand into a blog and newsletter content to create more traffic from loyal customers
This strategy creates a bond and increased trust and loyalty with existing followers for long term benefits in addition to the short term sales growth.
Competition generously sponsored by