Spring 2021

UC Berkeley - Haas School of Business

FLAX art & design is a local art store with two locations in the Bay Area. For the last four years, revenue has remained flat while costs are increasing. On top of this, foot traffic was reduced during covid due to restrictions and lockdowns.

Proposed Solutions:
Flaxart has a unique in store experience that is exemplified by the integration of design. Channel this differentiation and allow people to experience this through the web and at home or school.
-Partner with local artists to create kits that can be enjoyed by all levels of artists
-Bring the in-store experience onto the website through videos, photos and customization

School Team

UC Berkeley - Haas School of Business

Business Team

Howard Flax,


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