Problem:
A decrease in sales and needing 170k by October has this business stuck with what to do next.
Proposed solutions:
FCN will need to focus on new products, new customers, and building their online presence.
- Create new products for students to use while studying online such as shirts, hats, and sweaters
- Sell embroidered, customized face masks according to customer needs because they are in high demand
- Make Minority Women-Owned Business (MWBE) new pipeline other than charter schools
- Target MWBE designated contracts from government and states
- Strengthen FCN online presence by improving their current website and leveraging e-commerce channels
The impacts of this plan are generating more revenue, strengthen their footprint within the MWBE network, and expand their customer base.
School Team
University of Virginia - Darden School of Business
RELATED CASES
Sorry, no Related Cases specified.
Competition generously sponsored by
