Spring 2020

UC Berkeley - Haas School of Business


Statewide restrictions prevent Endres from selling or installing flooring and interior design elements.

Proposed solutions: 

Turn crisis into opportunity with by helping customers virtually redo their homes

  • Allow shop-at-home services with online meetings
  • Enable DIY home improvements with workshops and consultations
  • Boost online marketing by capitalizing on a large social following, focusing on goods that are still selling and easy to install

By tapping into an established fanbase and leaning into the DIY trend with everyone at home, Endres can improve cash flow now and maintain that additional revenue into the future.

School Team

UC Berkeley - Haas School of Business


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