Problem:
Early Mountains challenges are surrounding their near-term wedding schedule because their events have been canceled.
Proposed solutions:
The should retain their 2020 scheduled weddings and manage 2021 backlog capacity.
- Serve decreased capacity, expand tasting room hours, and host virtual wine tastings.
- Offer a discount for weekday weddings and have rotating receptions
- Optimize pricing, increase full-time catering, create partnerships, and host themed events for the clients
This plan will help this business adapt for the long-term and the short-term.
School Team
University of Virginia - Darden School of Business
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