Spring 2020

University of Virginia - Darden School of Business


Early Mountains challenges are surrounding their near-term wedding schedule because their events have been canceled.

Proposed solutions:

The should retain their 2020 scheduled weddings and manage 2021 backlog capacity.

  • Serve decreased capacity, expand tasting room hours, and host virtual wine tastings.
  • Offer a discount for weekday weddings and have rotating receptions
  • Optimize pricing, increase full-time catering, create partnerships, and host themed events for the clients

This plan will help this business adapt for the long-term and the short-term.

School Team

University of Virginia - Darden School of Business

Business Team

Aileen Sevier
Director of Marketing


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