Lower income causes a high uncertainty which means less home-buying activity.
DreamForce needs to adapt faster to leverage this opportunity to decrease the turnover time for housing sales.
- Enhance website for a more premium feel by using Placester
- Publish more content to different social media platforms and focus on engagement
- Make open houses virtual by using iStaging, a software for virtual staging
- Provide a smartphone app to buyers by using Smart Agent Mobile
With implemented technology and marketing strategies, DreamForce can look to decrease time inventory is on market.
UCLA - Anderson School of Management
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