Spring 2021

University at Albany, SUNY- School of Business

DNA Bodyworx is a company within the healthcare industry founded and operated by a sole proprietor by the name of Analusette Shaello. Her main issue is building brand awareness through the proper marketing of her brand.

Some solutions to this issue we suggested was creating a strong social media presence especially using Instagram that is quite popular. With using the analytics from these platforms she can use it to gauge how effective her content is and what demographics or audience is being influenced.

School Team

University at Albany, SUNY- School of Business

Business Team

Analusette Shaello,


Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo