Ditch the Wait

Problem:

A lot of their customers are now out of business, especially on the catering side, which is approximately 75% of their revenue.

Proposed solutions:

Expand target customers to include non-food small businesses that need delivery services.

• Create a bulk delivery system with a flat fee per customer purchase, which is similar to what they have now
• Update their website by highlighting pricing structure on the landing page, customer logo page, and having a testimonial page
• Implement outreach methods by cold calling, social media ads, and partnering with small businesses
• Establish a referral program that would offer discounts on next day delivery

This strategy could have a significant impact on Ditch the Wait such as income increase and remaining open.