A lot of their customers are now out of business, especially on the catering side, which is approximately 75% of their revenue.
Expand target customers to include non-food small businesses that need delivery services.
- Create a bulk delivery system with a flat fee per customer purchase, which is similar to what they have now
- Update their website by highlighting pricing structure on the landing page, customer logo page, and having a testimonial page
- Implement outreach methods by cold calling, social media ads, and partnering with small businesses
- Establish a referral program that would offer discounts on next day delivery
This strategy could have a significant impact on Ditch the Wait such as income increase and remaining open.
University of Washington - Foster School of Business
CEO & Founder
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