Spring 2020

University of Washington - Foster School of Business


The problem this coffee shop is having is not being able to resume full-time operations for another 6 months.

Proposed solutions:

Online presence, online engagement, and in-store experience are the core things to work on.

  • Update their online presence by improving their company website, upgrading their SEO, and using targeted ads
  • Implement online events, engage with influencers to promote products, and create user-generated content
  • Begin to sell beer and wine which would be upgraded products, host meetups, and game/movie nights

Their solution could help this company see an increase in an appearance on search engines, an increase in engagement of new customers, and an increase in revenue.

School Team

University of Washington - Foster School of Business


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