Spring 2020

University at Albany, SUNY- School of Business


Defazio is struggling because they have had a decrease in face-to-face community connections.

Proposed solutions:

The team recommends getting creative and fostering connections to show as a community they will prosper.

  • Promote using hashtags with meals from the restaurant to build up brand awareness
  • Give coupons to customers to receive a percentage off on next purchases
  • Donate a percentage of purchases to charity to give back to the community
  • Provide a subscription-based service to give meals to the Troy community
School Team

University at Albany, SUNY- School of Business

Business Team

Matthew J DeFazio
Owner & Manager


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