Defazio is struggling because they have had a decrease in face-to-face community connections.
The team recommends getting creative and fostering connections to show as a community they will prosper.
- Promote using hashtags with meals from the restaurant to build up brand awareness
- Give coupons to customers to receive a percentage off on next purchases
- Donate a percentage of purchases to charity to give back to the community
- Provide a subscription-based service to give meals to the Troy community
University at Albany, SUNY- School of Business
Matthew J DeFazio
Owner & Manager
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