Daily crunch needs to bring more awareness to their brand and the sprouting process that makes their product unique to increase sales, and COVID has limited traditional retail distribution channels.
The team recommends exploring additional platforms to bring awareness and sales opportunities for their healthy snack.
- Explore incorporating into delivery services to remote workers
- Partnerships with fitness and health businesses
- Targeting IBS forums and holistic wellness professionals due to the specific digestive health benefits of their product
- Launch a fun ‘The Naked Nut’ campaign for memorable education and awareness
Vanderbilt University - Owen Graduate School of Management
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