3rd Place in School - Spring 2021

University of Virginia - Darden School of Business

Cynthia Murray is a Charlottesville native and running a business of dynamic workshops and leadership coaching. The main challenges she is facing right now include how to acquire new customers/How to increase brand recognition/how to utilize better digital platforms/How to develop a better pricing strategy.

After analyzing those questions she has, we decided to focus on improving her brand awareness to achieve organic growth. The main solutions include rebranding the business, better utilize professional social media to attract potential customers, and leverage the existing network to focus on corporation/organization customers for sustainable growth.

By implementing these solutions, we expect to distinguish her business as a practice specializing in diverse leadership development. Moreover, she can establish some long-term relationships with big corporates and institution customers, which will fascinate a new pricing strategy for this business.

School Team

University of Virginia - Darden School of Business


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