Spring 2020

University of Virginia - Darden School of Business



This winery lacks awareness from customers which is causing them to suffer.

Proposed solutions:

They should focus more on the things they can control to boost their business.

  • Sell their story by including this background, highlighting their awards, and easy descriptions of their products to new customers
  • Reopen and limit customer capacity, then use that information to assess, learn, and adapt for the future.
  • Partner with other local business to increase brand awareness

This plan will increase their exposure in Charlottesville, increase their reach by partnering with other businesses and increase their ROI.

School Team

University of Virginia - Darden School of Business


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