This winery lacks awareness from customers which is causing them to suffer.
They should focus more on the things they can control to boost their business.
- Sell their story by including this background, highlighting their awards, and easy descriptions of their products to new customers
- Reopen and limit customer capacity, then use that information to assess, learn, and adapt for the future.
- Partner with other local business to increase brand awareness
This plan will increase their exposure in Charlottesville, increase their reach by partnering with other businesses and increase their ROI.
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