Spring 2021

University of Virginia - Darden School of Business

“We are adding an adult day program to our existing child development center to create an intergenerational center. We need a business plan for the adult day portion that will accept clients in 1st quarter of 2022” – Dan Carlton, Pastor, Culpeper Baptist Church

Ramp up to 25 customers as quickly as possible
Tiered pricing model
Annual subscription model
Supplementary services
Integrated marketing plan
Fundraising structure
Program evaluation

School Team

University of Virginia - Darden School of Business

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