Spring 2020

Yale - School of Management


This company wants to know how to develop a long-term business model that connects with the creative space of music.

Proposed solutions:

Create and implement a virtual venue for their customers to attend and their musicians can play.

  • Stream their concerts online of musicians playing remotely or at home
  • Create a seamless user-friendly app so that their market can engage with each other during the event
  • Sale premium user experiences such as special song request, behind the scenes previews, and private messaging

An increase in revenue, better outreach for their customers, and flexibility are some of the benefits of this strategy.


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