3rd Place in School - Spring 2020

University at Albany, SUNY- School of Business

Problem:

CREATE community studios fosters community and connections through art experiences in person, and needed a new way to use art to bring people together when they can’t physically be together. 

Proposed solutions: 

The solution to achieve the mission of the nonprofit is a strategy to bring art as self care into the home.

  • The product is a box of art supplies packed with everything you need to channel your creativity and combat stress.
  • Sell to companies rather than individuals to build teamwork and foster creativity
  • Simplify the messaging with themed art boxed to achieve corporate goals

This box art solution can appeal to more than corporate buyers if CREATE raises their digital presence to share the new offering and continues to work through traditional media outlets for the nonprofit as well.

School Team

University at Albany, SUNY- School of Business

Business Team

Heather Hutchison
Executive Director

Competition generously sponsored by

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