Spring 2020

Yale - School of Management


Collective Expressions needs additional income and a post-COVID growth strategy.

Proposed solutions:

This business should create experiences, expand their product line, and implement a delivery option for its customers.

  • Create Artisan workshops on the Airbnb website to spread the word and reconnect with its customers.
  • Create COVID-19 related products implemented with the skills of the artisan to make facemasks
  • Move to e-commerce and use platforms like Shopify to sell their products

Collective Expression could be impacting their community with this strategy by helping it through the pandemic.

School Team

Yale - School of Management


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