Spring 2020

UC Berkeley - Haas School of Business


Faced with company restructuring and challenges scaling their existing service business, Cloudbase wonders if there are opportunities to shift into the human capital management (HCM) market due to COVID19’s impacts.

Proposed solutions: 

Seize the opportunity in the market to provide a unique Work Engagement Dashboard solution in the HCM space.

  • Leverage Cloudbase’s data integration strength
  • Create a solution HR leaders need as they manage newly remote workforces
  • Target larger companies with telecommuting policies in place as well as companies planning to keep work from home policies based on the current environment
  • Implement this new product growth by building new Saas partnerships, use digital lead generation, and structure internal changes to the company to support this product
School Team

UC Berkeley - Haas School of Business


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