City Fruit

Problem:

Inability to scale due to lack of human-centered brand awareness and the ability to draw in donors, plus a 23% loss of grants.

Proposed solutions:

The team proposed creating a campaign called Pick It Forward to help this business.

• Pivot from environmental- centric brand to human-centric brand to put more focus on their customers.
• Reach new donors and build new brand awareness through creating new relationships with local businesses and communities
• Redirect 30% fruits to establish partnerships with strategic restaurants cideries, and pie shops that are in alignment with the CF mission
• Market the Pick It Forward community engagement plan