Spring 2020

University of Washington - Foster School of Business


Inability to scale due to lack of human-centered brand awareness and the ability to draw in donors, plus a 23% loss of grants.

Proposed solutions:

The team proposed creating a campaign called Pick It Forward to help this business.

  • Pivot from environmental- centric brand to human-centric brand to put more focus on their customers.
  • Reach new donors and build new brand awareness through creating new relationships with local businesses and communities
  • Redirect 30% fruits to establish partnerships with strategic restaurants cideries, and pie shops that are in alignment with the CF mission
  • Market the Pick It Forward community engagement plan
School Team

University of Washington - Foster School of Business

Business Team

James Lenihan
Treasurer, Board of Directors


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