Inability to scale due to lack of human-centered brand awareness and the ability to draw in donors, plus a 23% loss of grants.
The team proposed creating a campaign called Pick It Forward to help this business.
- Pivot from environmental- centric brand to human-centric brand to put more focus on their customers.
- Reach new donors and build new brand awareness through creating new relationships with local businesses and communities
- Redirect 30% fruits to establish partnerships with strategic restaurants cideries, and pie shops that are in alignment with the CF mission
- Market the Pick It Forward community engagement plan
University of Washington - Foster School of Business
Treasurer, Board of Directors
Sorry, no Related Cases specified.
Competition generously sponsored by