CDS has lost its competitive advantage, in-person personalized service, due to the physical distancing restrictions.
Launch themed challenges on a weekly basis to invest in customer relationships and dance community.
- Draft FAQs to minimize barrier posting and editing TIKTOK videos
- Invite local teachers, studios, and dancers to join in on the challenge and participate
- Promote the dance challenge on current CDS social media channels to create awareness
- Featured most liked/commented/shared on the CDS social media channels and collect feedback to start a second round
This plan enables interacting among the dance community, improves brand awareness, improves happiness levels in current customers.
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