Chicago Dance Supply

Problem:

CDS has lost its competitive advantage, in-person personalized service, due to the physical distancing restrictions.

Proposed solutions:

Launch themed challenges on a weekly basis to invest in customer relationships and dance community.

• Draft FAQs to minimize barrier posting and editing TIKTOK videos
• Invite local teachers, studios, and dancers to join in on the challenge and participate
• Promote the dance challenge on current CDS social media channels to create awareness
• Featured most liked/commented/shared on the CDS social media channels and collect feedback to start a second round

This plan enables interacting among the dance community, improves brand awareness, improves happiness levels in current customers.