Spring 2021

UC Berkeley - Haas School of Business

Charlottesville Taxi and Transportation provides private transportation service in Charlottesville, Virginia. The business suffered due to the pandemic, which caused its sales revenue to drop by over 60%.

As we come out of the pandemic, it would like to quickly recapture its sales and eventually grow its business by increasing its fleet and employees. It would also like to expand more into the wine tour business. To achieve its goal, we recommend the following:
· Enhance its existing business operation and showcase on its website;
· Pursue effective advertising via SEO, reviews, and digital presence;
· Engage partners to drive up demand;
· Increase customer retention by offering loyalty rewards and referrals.

School Team

UC Berkeley - Haas School of Business


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