2nd Place in School - Spring 2020
Vanderbilt University - Owen Graduate School of Management
Camp Captivate can’t be held in person right now, leading to 80% decline in sales and a related challenge of producing the kits for virtual/remote learning.
The team focused on strategic improvements to both marketing and operations:
- Marketing focused on positive messaging and the exclusivity of the kits
- Increased PR and digital advertising efforts to expand geographic reach
- Improved social media content strategy leveraging Instagram
- Allowing max capacity dictate inventory levels
With these strategies, Camp Captivate can become a first mover in virtual education by providing S.T.E.A.M. education for kids anywhere in the US.
Competition generously sponsored by