Spring 2020

NYU - Stern School of Business


The message is powerful but the value proposition is abstract for this psychological coaching business.

Proposed solutions:

Organizing and monetizing her current information will push this company forward.

  • Partner with tech and health companies to tap into a new market
  • Partner with a Ph.D. to further analyze the data she has to write a book
  • Speak publicly on podcasts and other health awareness events to build up her brand

Enhanced productivity, increased valuation, increased capacity, and nonprofit partnerships are just some of the success Brave Enterprises could have with this plan.

School Team

NYU - Stern School of Business

Business Team

Crista Samaras
Founder, CEO


Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo