Billy’s stakeholders highlight the challenges of a brick & mortar business.
Leverage Billy’s existing brand and resources to connect the community while transitioning to the online ecosystem.
- Expand their product line by promoting their decorating kits with virtual parties and increasing local deliveries
- Host pop-up “food truck” events to increase awareness of the brand
- Test national distribution of their products to different bakery marketplaces
By increasing revenue, social subscribers, and brand awareness both locally and nationally, Billy’s can continue to grow.
NYU - Stern School of Business
Wayne Dovan (Stern Alum)
Sorry, no Related Cases specified.
Competition generously sponsored by