Spring 2020

NYU - Stern School of Business


Billy’s stakeholders highlight the challenges of a brick & mortar business.

Proposed solutions:

Leverage Billy’s existing brand and resources to connect the community while transitioning to the online ecosystem.

  • Expand their product line by promoting their decorating kits with virtual parties and increasing local deliveries
  • Host pop-up “food truck” events to increase awareness of the brand
  • Test national distribution of their products to different bakery marketplaces

By increasing revenue, social subscribers, and brand awareness both locally and nationally, Billy’s can continue to grow.

School Team

NYU - Stern School of Business

Business Team

Wayne Dovan (Stern Alum)


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