Billy’s Bakery

Problem:

Billy’s stakeholders highlight the challenges of a brick & mortar business.

Proposed solutions:

Leverage Billy’s existing brand and resources to connect the community while transitioning to the online ecosystem.

• Expand their product line by promoting their decorating kits with virtual parties and increasing local deliveries
• Host pop-up “food truck” events to increase awareness of the brand
• Test national distribution of their products to different bakery marketplaces

By increasing revenue, social subscribers, and brand awareness both locally and nationally, Billy’s can continue to grow.