Spring 2020

UCLA - Anderson School of Management


Reduction in the number of dogs being groomed daily and a low number of employees working has caused this business to suffer.

Proposed solutions:

Bernie’s Grooming will need to sell high-end products, provide virtual consulting, and extend days of operation.

  • Sell high-end products to existing customer base such as conditioner, shampoo, and brushes
  • Provide virtual consulting for in-between groomings and deliver grooming kits to customers
  • Extend days of operation and hire back more staff

These recommendations will not only help Bernie’s Grooming during COVID but in the long-term as well.

School Team

UCLA - Anderson School of Management

Business Team

Bernadette Machado
Owner /operator


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