Beard & Brawn is a new business that wants to be best positioned for growth, including growing online sales and increasing manufacturing capabilities.
In the immediate term, Beard & Brawn can benefit from building out basic infrastructure, such as social media and site analytics, and honing in on their target customer.
To grow online sales, we suggest they first prove out their product through retail partnerships and flea markets to build local customer loyalty and brand recognition.
We recommend they secure a contract manufacturer and further invest in their online presence once they hit production capacity and have steady revenue.
Duke University - Fuqua School of Business
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